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£500k Cash Injection For Grassroots Football Back to news

29th November 2012

£500k Cash Injection For Grassroots Football

-New programme will ‘help clubs to help themselves’-

29 November 2012 – Football life is set to change for eight non-league clubs as Newcastle United boss Alan Pardew, Budweiser and The FA have today announced the winners of the £50,000 grants as part of the Budweiser Club Futures programme. 

Budweiser Club Futures will help clubs improve various parts of their general facilities such as clubhouses and catering.  The essence of the programme is to shine a light on grassroots football and help clubs to help themselves, making each team more sustainable within the community.

The financial stability which comes with winning a grant will give all the clubs the opportunity to create a legacy in their community to inspire future generations of footballers.

Launched in August, the Budweiser Club Futures programme will invest £1million directly into grassroots football in theUKover the next two seasons as part of Budweiser’s FA Cup sponsorship.

All of these eight winning clubs are now in with a game-changing chance of winning one additional £100,000 super grant to top up their funds to a mighty £150,000 following a vote by football fans on Facebook.  The voting opens on Monday 28th January 2013 on the Budweiser UK and The FA Cup Facebook pages*.

Budweiser Club Futures ambassador, Alan Pardew, said: “This is a significant amount of money for these clubs.  We received some terrific applications and it was a hard process to whittle it down to the eight winners.  Having started my career at grassroots level, I know just how hard it is to sustain a local club and can’t emphasise enough the importance of a programme like Budweiser Club Futures.”

Budweiser European Marketing Director, Iain Newell, said: “Non-league clubs are really important to the future of the beautiful game and to local communities.  It’s great to be able to give these eight clubs the financial boost they deserve following their successful applications and we look forward to seeing how their plans to use their funding will improve their clubs.”

The eight winning clubs are:

AFC Blackpool – North West

Blyth Town FC – North East & Yorkshire

Evergreen FC – East

Raynes Park Vale – London

Bardon Hill FC – East Midlands

Pegasus Juniors FC – West Midlands

South Park FC – South East

Camelford FC – South West

To vote for your local club visit www.facebook.com/budweiseruk or www.facebook.com/thefacup from 28th January 2013

For more information on The FA Cup with Budweiser and ‘Budweiser Club Futures’ please visit www.TheFA.com/TheFACup 

For more information on The FA Cup with Budweiser visit www.facebook.com/budweiseruk and http://youtube.budweiser.co.uk

 - Ends -

 For more information:

budweiser@mischiefpr.com

+44 (0) 20 3128 6600

 Notes to Editors

* Terms and conditions apply. Please see www.facebook.com/budweiseruk or www.facebook.com/thefacup from 28th January 2013 for details

About The FA Cup with Budweiser

The FA Cup with Budweiser is the world’s most exciting, authentic and democratic knockout competition. Every player, referee, manager and fan dreams of a place in the history of The FA Cup. And each season the competition gives clubs all over the country a potentially global stage.

Financially, The FA Cup can provide a lifeline to clubs at every level. And for their fans, The FA Cup provides an endless supply of memorable moments, from seeing who your team will draw in the next round; travelling hundreds of miles to share in their celebration or commiseration; right through to that unforgettable walk downWembley Wayin May.

The FA Cup overflows with human interest stories, and every year new heroes are born, new chapters written. It may have already occurred it may happen this year – or perhaps it’s yet to come: but The FA Cup will guarantee everyone has their day.

About Budweiser & Football

Budweiser and its parent company Anheuser-Busch InBev (AB InBev) has  a vast heritage in football including partnerships with the FIFA World Cup™, the Copa América, a number of local leagues,  tournaments across the world and, of course, The FA Cup.

Budweiser has already demonstrated its commitment to grassroots football through its FA Cup partnership by sponsoring non-league Wembley FC.

AB InBev and Responsible Drinking

As a founding member of the Portman Group and a major funder of theDrinkaware Trust,ABInBev recognises that its support for The FA Cup is an important part of its commitment to promoting responsible drinking. The FA Cup is enjoyed by adults of the legal drinking age around the world and all of Budweiser’s marketing activities are exclusively focused on this audience.

As part of AB InBev’s dream to be the Best Beer Company in a Better World, Budweiser has dedicated a portion of its sponsorship funding to working with The FA to develop a bespoke programme promoting responsible drinking to football fans, inside and outside of stadiums.

In addition to ‘Budweiser Club Futures’ AB InBev has invested in TV and radio advertising to promote Budweiser’s Designate a Driver campaign. During the 2011/12 FA Cup competition responsible drinking messages were included on pitch side hoardings from the third round onwards, reaching aUKaudience of over 10 million people.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depositary Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world’s top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico’s leading brewer and owner of the global Corona® brand. AB InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgiumdating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USAsince 1852. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately 116,000 employees based in operations in 23 countries worldwide. In 2011, AB InBev realized 39.0 billion US dollar revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit: www.ab-inbev.com.

©2014, AB InBev UK Limited. All rights reserved.