News

Beck’s Goes Even Greener With New Lightweight Bottles Back to news

4th December 2012

- 11% weight reduction in brand’s iconic 275ml green bottles predicted to save approximately 2,500 tonnes of glass and almost 2,000 tonnes of CO2 in 2013 - 

 LONDON — 04 December 2012 — As part of the company’s dream to be the Best Beer Company in a Better World, leading global brewer AB InBev has introduced a new lightweight bottle for Beck’s and Beck’s Blue in the UK.

The 275ml Beck’s and Beck’s Blue bottles, which first appeared in the UK’s on and off trade earlier this year1, are 20g – or nearly 11% – lighter than before. The company estimates the changes will impact over 130 million bottles in 2013, saving a total of 2,642 tonnes of glass, which weighs in at over 200 modern double-decker buses2.

The considerable savings in glass will have a positive impact towards achieving AB InBev’s dream to be the Best Beer Company in a Better World, including reducing CO2 emissions: the new lighter bottle will mean 1,940 tonnes of CO2 are removed from the manufacturing process in 2013. That’s as much CO2 as 380 UK households release by powering their homes each year3.

Fabienne Rollot, Marketing Director, Beck’s Western Europe, said:

“Beck’s is a pioneering brand at the forefront of independent thinking, always looking for ways to innovate. This change is just one of the ways in which we are improving our environmental performance and making our iconic green bottles even greener.”

Inge Plochaet, President, AB InBev UK & Ireland, said:

“At AB InBev UK we work closely with our partners in the industry to reduce the impact of our operations on the environment. It’s why our flagship brand Stella Artois was the UK’s first alcohol brand to sign up to the Courtauld Commitment in 2010 and why all of our UK brands are now signatories to Phase 2 of the Commitment. The lighter Beck’s bottles will make a tangible contribution to this effort and represent another significant step towards realising our ambition to become the Best Beer Company in a Better World.” 

Richard Swannell, Director Design and Waste Prevention, Waste and Resources Action Programme (WRAP), commented:

“We welcome the move by Beck’s to a lighter bottle and the contribution this material saving delivers towards the Courtauld Commitment voluntary agreement. AB InBev UK has demonstrated through Stella Artois, and now Beck’s, that enhanced packaging design and appeal can be combined with material savings and improved environmental performance.”

AB InBev’s dream is to be the Best Beer Company in a Better World and these packaging innovations are part of the company’s commitment to improving its environmental performance around the world.  In 2009, the company announced a set of ambitious three-year global environmental goals to reduce water, energy use and carbon emissions and increase recycling and re-use rates. The targets, to be met by the end of 2012, are:

  • Reduce water usage to an industry-leading 3.5 hectolitres of water for each hectolitre of production,
  • A 10% reduction in energy use per hectolitre of production,
  • A 10% reduction in CO2 emissions per hectolitre of production, and
  • A 99% recycling rate.

The company has already achieved some of these targets – reducing greenhouse gas emissions by 11.5% and improving its recycling rate to more than 99% – and it is well on its way to meeting the others. AB InBev will announce its achievements against these goals in first quarter 2013.

 

- ENDS –

  1. The light-weighting affects 275ml bottles of Beck’s Pils and Beck’s Blue. These bottles have been reduced from 185g to 165g – a nearly 11% reduction in weight. The first bottles were rolled out in Beck’s Blue in February 2012 and in Beck’s Pils in May 2012.
  2. Source: Transport for London
  3. Source: http://www.southampton.ac.uk/sociology/research/projects/who_emits_most.page

 

For images and further information please contact:

Madeleine Lindh

Tel: 0207 822 1748

Email: madeleine.lindh@portland-communications.com

www.drinkaware.co.uk

http://www.wrap.org.uk/

Notes to Editors

For more information on AB InBev’s environmental achievements and Better World scheme visit http://ab-inbev.co.uk/better-world/environment/

For more information on Beck’s visit www.becks.com

©2014, AB InBev UK Limited. All rights reserved.