Stella Artois Cidre Pear Arrives in the UK

11 May, 2012 (London) – Stella Artois Cidre, the premium cider from AB InBev UK launched in April 2011, will be launching its new variant, Cidre Pear, into the UK on and off-trade in June 2012.

In its first year of launch, Stella Artois Cidre has established itself as the second largest premium apple cider in the off trade, with retail value sales of £50m and over 220k HL of volume sold (that’s 39m pints of Cidre). More consumers drank Stella Artois Cidre than any other cider in the off trade in its first year on the market (Kantar World panel March 2012). 98% of them said Stella Artois Cidre, “met or exceeded their expectations” and more consumers now consider Stella Artois Cidre to be more “sophisticated” and “premium” than any other cider brand on the market (Source: Synovate, ABI UK brand performance tracker, Mar 11).  As such, with Stella Artois Cidre now commanding a 16.8% share of off trade premium cider volume in the UK (Nielsen 31^st March 2012), the time is right to build on this innovative success with new Stella Artois Cidre Pear.

Just like Stella Artois Cidre Apple, Stella Artois Cidre Pear’s crisp, sophisticated and refreshing taste comes from the fruit (in this case, pears) in our Belgian recipe. We press handpicked pears to create a Cidre best poured into a chalice, not a pint glass.

James Watson, Stella Artois’s European Marketing Director said;

“We are absolutely delighted with the success of Stella Artois Cidre and it is our intention to continue to innovate to give choice to our consumers, and growth opportunities for our customers.  With the premium credentials of Stella Artois, the proven success of Stella Artois Cidre and the research results we have seen for Stella Artois Cidre Pear, we anticipate our new variant will give further boost to the cider category and delight our consumers.”

An integrated marketing campaign for Stella Artois Cidre will run throughout the summer with Stella Artois Cidre Pear playing an important role.

Stella Artois Cidre Pear will be sold in single bottle 568ml and 6 bottle cases and will be available in multiple grocers, independents and wholesale convenience (from June) as well as on trade outlets (from mid-May).

- ENDS –

Notes to editors

•  The value of the pear cider segment grew by 17% in 2011 (Nielsen 31^st Jan 2012)

Stella Artois Cidre Success:

•  Stella Artois Cidre is now the second largest premium cider brand in the off trade cider:
• First year, off trade retail value sales £50m. (Nielsen 31^st March 2012)
• First year, off trade volume sold: 220k HL of volume sold (that’s 39m pints of Cidre). (Nielsen 31^st March 2012)

]]> http://ab-inbev.co.uk/2012/05/annonce-importante-stella-artois-cidre-pear-arrives-in-the-uk/feed/ 0 http://ab-inbev.co.uk/2012/05/stella-artois-brings-pulp-fiction-back-to-the-big-screen/ http://ab-inbev.co.uk/2012/05/stella-artois-brings-pulp-fiction-back-to-the-big-screen/#comments Wed, 02 May 2012 11:21:11 +0000 admin http://ab-inbev.co.uk/?p=933 Continue reading →]]> - Stella Artois brings Pulp Fiction back to the big screen - 

UK Fans set to celebrate Stella Artois’ sponsorship of the 65^th Cannes Film Festival with Tarantino inspired cinematic experiences 

April 2012 – Continuing Stella Artois’ long time support of great film, the UK’s number one premium lager brand* is hosting a series of unique screening events of cult classic, and winner of the 1994 Cannes Palme d’Or award, Pulp Fiction for brand  loyalists this May.

In celebration of its official sponsorship of the 65^th Cannes Film Festival, Stella Artois has created the Cannes Cinema Club, designed to bring the spirit of Cannes to the UK. The club rewards fans with classic film experiences, including an exclusive partnership with Picturehouse Cinemas, where the Oscar winning and critically acclaimed Pulp Fiction will be brought back to cinema screens nationwide.

Together, Stella Artois and Picturehouse Cinemas will keep the sophistication and beauty of cinema alive through screenings of Quentin Tarantino’s cinematic classic, which is widely agreed to be a ‘must see’. With each Picturehouse cinema’s individual character and atmosphere, they provide the perfect environment to welcome one of the most iconic films of the 90s back to the big screen.

There will be twenty exclusive screenings between 21^st to 31^st May across ten Picturehouse Cinema locations nationwide: Hackney, Clapham, Brighton, Greenwich, Southampton, Brixton, Cambridge, Edinburgh, Liverpool and York. To apply for tickets Stella Artois fans must visit the Cannes Cinema Club’s Facebook home to be in with a chance of securing one of more than two thousands pairs of tickets available. For their chance to win, entrants need to successfully answer a question on film trivia to be entered into the daily ticket draw, taking place between 30^th April and 10^th May*.

Those lucky enough to secure a pair of tickets to one of the screenings will experience a red carpet arrival and, once inside, will be welcomed by the original Pulp Fiction soundtrack music and projections of iconic imagery from the film. All guests will be served a perfectly poured Chalice of Stella Artois or Stella Artois Black, preciously presented at the bar, before taking their seats to enjoy an evening of exceptional cinema.

James Watson, Marketing Director, Stella Artois Western Europe commented: “Putting our fans first is – and always has been – a priority for Stella Artois and we wanted to find a way to reward and engage them this summer with unique cinematic experiences. In line with our sponsorship of this year’s 65^th Cannes Film Festival, Tarantino’s Palme d’Or winning Pulp Fiction at local Picturehouse Cinemas enables us to do just that.”

For your chance to win tickets and to join the Stella Artois Cannes Cinema Club please visit www.facebook.com/stellaartoisuk .*

*Terms and conditions apply. Screenings are open to consumers aged 18 and over.

-Ends-

For further information please contact:

Kirsty Taylor (Kirsty.taylor@threepipe.co.uk) or Laura Hinchelwood (laura.hinchelwood@threepipe.co.uk)

Threepipe: Tel: (0) 207 632 4800

Notes to Editors:

*CGA, 21/01 and Nielsen, 03/03

*Terms and conditions apply. Screenings are open to consumers aged 18 and over.

Pulp Fiction Screening Schedule

There will be two screenings per night at 6pm and 9pm (timings may vary) at the following locations:
Monday 21^st May – Hackney
Tuesday 22^nd May – Clapham, Brighton
Wednesday 23^rd May – Greenwich, Southampton
Tuesday 24^th May – Brixton, Cambridge
Monday 28^th May – Edinburgh
Wednesday 30^th May – Liverpool
Thursday 31^st May – York

Screenings are open to consumers aged 18 and over

About Stella Artois & Film

Stella Artoishas had a long association with film and sponsors 50 international film festivals each year. In the UK, Stella Artoisorganises a range of film events as well as previously sponsoring Channel 4 films. Stella Artoisis a primary sponsor of the film festivals of Cannes, Melbourne and Sundance.

About City Screen Ltd

City Screen is the owner and operator of Picturehouse Cinemas, Britain’s largest circuit of independent cinemas. Formed in 1989 to challenge the multiplex model, City Screen provides cinemas in city centre locations to serve local communities and offer a diverse choice of films and events. City Screen runs 20 cinemas and programmes a further 39 independently operated venues, drawing on over 20 years’ experience in tailoring diverse and commercially successful content spanning art house, independent, classic, world and Hollywood cinema. City Screen prides itself on being at the forefront of digital cinema and other business and technological developments. These have included live cinecasts of filmmaker Q&As, comedy, music, and productions from the New York Metropolitan Opera, Royal Opera House and the National Theatre, broadcast to audiences throughout the UK. More information can be found at www.picturehouses.co.uk

Brussels, 30 April 2012 – 1 / 18

Anheuser-Busch InBev reports First Quarter 2012 Results

Except where otherwise stated, the comments below are based on organic figures and refer to 1Q12 versus the same period of last year.

HIGHLIGHTS

• Revenue growth: AB InBev delivered strong revenue growth in the quarter of 6.2%, with revenue per hl up 4.9%. On a constant geographic basis (i.e eliminating the impact of faster growth in countries with lower revenue per hl) revenue growth per hl reached 5.0%, driven by our revenue managementinitiatives and benefits from the premiumization of our portfolio

• Volume performance: Total volumes in 1Q12 grew 1.8%, with own beer volumes growing by 1.4% and non-beer volumes growing by 6.3%. Third party volumes decreased 31.1% due to the termination of legacy commercial products contracts in Western Europe in March 2011

• Focus Brands: In 1Q12, our three global brands of Budweiser, Stella Artois and Beck’s grew by 4.8%. Total Focus Brands volumes grew by 3.5%, led by the Bud Light brand family and Stella Artois in the United States, Budweiser and Harbin in China, Antarctica, Brahma and Budweiser in Brazil and Quilmes in Argentina

• Cost of Sales: Cost of Sales (CoS) increased by 3.1%, or 2.2% on a per hl basis. On a constant geographic basis, CoS per hl increased 2.8%

• EBITDA: EBITDA grew 7.4% organically to 3 552 million USD, with an EBITDA margin of 38.1% in 1Q12 compared to 37.9% in 1Q11, an increase of 43 bp

• Net finance costs of 380 million USD in 1Q12 include net interest expenses of 448 million USD, accretion expenses of 41 million USD, and gains in other financial results of 109 million USD mainly from derivative contracts related to the hedging of our share-based payment programs, partially offset by costs of currency hedges as well as the payment of bank fees and taxes in the normal course of business

• Income taxes: 1Q12 income tax expense was 437 million USD with an effective tax rate of 17.3%, which compares to income taxes of 427 million USD with aneffective tax rate of 23.9% in 1Q11. The effective tax rate was lower in 1Q12 than in the previous year mainly due to shifts in profit mix to countries with lowermarginal tax rates, as well as incremental tax benefits in Brazil

• Profit: Normalized profit attributable to equity holders of AB InBev grew 44.7% in nominal terms to 1 673 million USD in 1Q12 from 1 156 million USD in 1Q11, reflecting a strong operating performance, lower net finance costs and a lower effective tax rate

• Earnings per share (EPS): Normalized earnings per share grew by 43.8% to 1.05 USD in 1Q12 from 0.73 USD in 1Q11 on a nominal basis

The enclosed information constitutes regulated information as defined in the Belgian Royal Decree of 14 November 2007 regarding the duties of issuers of financial instruments which have been admitted for trading on a regulated market.

The full results report is available here: http://www.ab-inbev.com/press_releases/20120430_1_e.pdf

ENDS

Bringing to life great moments in film with exclusive experiences for fans nationwide 

Continuing Stella Artois’ long-time support of great film, the UK’s number one premium lager brand* has launched the Stella Artois Cannes Cinema Club, a unique club designed to support exceptional cinema, provide unique cinematic experiences and ultimately keep the sophistication and beauty of cinema alive.

Created in celebration of Stella Artois’ official sponsorship of the 65^th Cannes Film Festival, the Cannes Cinema Club is centred on an online hub for film lovers everywhere. Through its Facebook home, Stella Artois is offering exclusive experiences, including online streaming offers, cinema screenings and, for a lucky few, a trip to the glamorous Cannes Film Festival.

The winners of the Stella Artois Cannes Film Festival competition, held earlier this month, have not only been rewarded with the chance to experience the festival, but they will also have a once in a lifetime opportunity to witness first-hand the magic of great cinema brought to life at the actual Stella Artois Cannes Cinema Club – every evening during the festival Stella Artois will treat guests to a unique immersive theatre experience.

To bring the spirit of Cannes to the UK, Stella Artois has partnered with Picturehouse Cinemas to host a series of special film screening events across Picturehouse locations nationwide in May. From June, fans will also have access to exclusive film premieres and Q&A events running for the rest of the year.

In addition, Stella Artois has released promotional packs of its Stella Artois and Stella Artois 4% lager, giving fans the chance to stream a film instantly online from a selection of 50 hand-picked titles housed exclusively at online cinema MUBI. The promotion will be extended online, encouraging Stella Artois customers to share, rate and review films and to join the Stella Artois UK Facebook community, where they can appreciate the beauty of sophisticated cinema with fellow film lovers.

The Cannes Cinema Club will also have a bespoke app for both iPhone and Android handsets, created in partnership with Little White Lies. The app will allow users to find great films at a cinema near them, providing access to reviews of the latest movie releases and enabling them to buy tickets as well as invite their friends to join them.

 “As a long-standing supporter of great film, Stella Artois is proud to once again be an official partner of the Cannes Film Festival,” said James Watson, Marketing Director, Stella Artois Western Europe.

“In addition to the unique experiences we’re creating at Cannes, we’re thrilled to be able bring the spirit of Cannes to the UK with our exclusive series of film partnerships, experiences and content.”

To find out more and to join the Cannes Cinema Club, visit: www.facebook.com/stellaartoisuk

-Ends-

For further information contact:

Kirsty Taylor - Kirsty.taylor@threepipe.co.uk

or

Laura Hinchelwood - Laura.hinchelwood@threepipe.co.uk

Threepipe

Tel: (0) 207 632 4800

Notes to Editors:

*CGA, 21/01 and Nielsen, 03/03

About Stella Artois & Film

Stella Artoishas had a long association with film and sponsors 50 international film festivals each year. In the UK, Stella Artoisorganises a range of film events as well as previously sponsoring Channel 4 films. Stella Artoisis a primary sponsor of the film festivals of Cannes, Melbourne and Sundance.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depositary Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world’s top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico’s leading brewer and owner of the global Corona® brand. AB InBev’s dedication to heritage and quality originates from a brewing tradition dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USAsince 1852. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately 116,000 employees based in operations in 23 countries worldwide. In 2011, AB InBev realized 39.0 billion US dollar revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit: www.ab-inbev.com.

AB InBev UK Ltd is the trading subsidiary of Anheuser-Busch InBev in the UK.  For more information www.ab-inbev.co.uk

About City Screen Ltd

City Screen is the owner and operator of Picturehouse Cinemas, Britain’s largest circuit of independent cinemas. Formed in 1989 to challenge the multiplex model, City Screen provides cinemas in city centre locations to serve local communities and offer a diverse choice of films and events. City Screen runs 20 cinemas and programmes a further 39 independently operated venues, drawing on over 20 years’ experience in tailoring diverse and commercially successful content spanning art house, independent, classic, world and Hollywood cinema. City Screen prides itself on being at the forefront of digital cinema and other business and technological developments. These have included live cinecasts of filmmaker Q&As, comedy, music, and productions from the New York Metropolitan Opera, Royal Opera House and the National Theatre, broadcast to audiences throughout the UK. More information can be found at www.picturehouses.co.uk

About MUBI

MUBI is your online cinema, anytime, anywhere.  MUBI will give you the latest buzz from the Cannes Film Festival or a restored masterpiece personally chosen by Martin Scorsese (he’s a member, too!).  A social network that can let you find a visual gem that will definitely not be released in the local multiplex, and allows you to find a girl in Tokyo who loves Kubrick (she actually exists, her name is Yuko and she’s into Wong Kar-Wai too.  MUBI invites you to watch, discover and share visionary films from all over the world.
http://mubi.com
Follow MUBI on Twitter: @MUBI
Follow MUBI on Facebook: /MUBI

About Little White Lies

Little White Lies is a bi-monthly, independent movie magazine that employs cutting-edge writing, illustration and photography to get under the skin of cinema.

More information can be found at http://www.littlewhitelies.co.uk/

The UK’s best selling premium lager brand offers a streamed film with promotional packs of Stella Artois

April 2012 – This April, Stella Artois will launch an exciting new partnership with online film platform MUBI. The promotion offers consumers the chance to stream a film instantly online following the purchase of promotional packs of Stella Artois and Stella Artois 4%.

Continuing Stella Artois’ long association with film, the on-pack promotion will offer consumers a choice of 50 hand-picked movies to stream. Each promotional pack of Stella Artois will feature a unique code, which when entered on www.stellaartois.com/cinemaclubuk provides consumers with their chosen film to stream. The films available range from cult classics to award winners, including Good Will Hunting, Enron, Confessions of a Dangerous Mind and Hidden.

James Watson, Marketing Director, Stella Artois Western Europe comments:

“We know StellaArtois consumers are passionate about great film, so we’re very pleased to once again bring them an exclusive film offer we know they’ll love.  Last year’s on-pack DVD offer was one of our most successful promotions ever with an incredible 10% redemption rate, and we’re continuing to evolve with this year’s offer which makes use of MUBI’s innovative online streaming platform and cinema community.”

The promotion will be supported in store with six sheets, pallet wraps and promotional displays; plus through on-line retail channels.  Consumer above the line includes geo targeted text messages, website banner advertising and the use of Facebook.

-Ends-

For further information contact:

Kirsty Taylor or Laura Hinchelwood

ThreepipeTel: (0) 207 632 4800

Email: Kirsty.taylor@threepipe.co.uklaura.hinchelwood@threepipe.co.uk

For more information on Stella Artois please visit: http://www.stellaartois.com/

Notes to Editors:

The promotion is available in off-trade channels only

Best Selling Premium Lager as defined by AC Nielsen and CGA data

Good Will Hunting © Miramax, Enron © Lionsgate UK Ltd. All rights reserved, Confessions of a Dangerous Mind © Miramax and Hidden ‘Artificial Eye’.

Terms and conditions Apply:
One seven day film stream can be claimed with every promotional pack purchased.

Each household is able to watch one film per week, with a maximum of four films throughout the promotional period.

Over 18s only.  These are abbreviated terms and conditions. Full terms and conditions will be available on the promotional website.

About Stella Artois & Film

Stella Artois has had a long association with film and sponsors 50 international film festivals each year. In the UK, Stella Artois has organised a range of film events as well as TV sponsorship of Channel 4 films. Stella Artois is a primary sponsor of the film festivals of Cannes, Melbourne and Sundance.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depositary Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world’s top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands – those with the greatest growth potential such as global brands Budweiser®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico’s leading brewer and owner of the global Corona® brand. AB InBev’s dedication to heritage and quality originates from a brewing tradition dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately 116,000 employees based in operations in 23 countries worldwide. In 2011, AB InBev realized 39.0 billion US dollar revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit: www.ab-inbev.com.

AB InBev UK Ltd is the trading subsidiary of Anheuser-Busch InBev in the UK.  For more information www.ab-inbev.co.uk

About MUBI

MUBI is your online cinema, anytime, anywhere.  MUBI will give you the latest buzz from the Cannes Film Festival or a restored masterpiece personally chosen by Martin Scorsese (he’s a member, too!).  A social network that can let you find a visual gem that will definitely not be released in the local multiplex, and allows you to find a girl in Tokyo who loves Kubrick (she actually exists, her name is Yuko and she’s into Wong Kar-Wai too…). MUBI invites you to watch, discover and share visionary films from all over the world.  http://mubi.com

www.drinkaware.co.uk

London, 28 March, 2012 – In a dream move for non-league side Wembley FC, the club is today announcing that legendary football manager Terry Venables is to become its new Technical Advisor.

The appointment follows the club’s new sponsorship deal with Budweiser announced last week and comes as part of an ambitious bid for Wembley FC to exceed all expectations and go as far as they can in next season’s FA Cup.

Ex-England manager Terry Venables is no stranger to The FA Cup having won the trophy with Tottenham Hotspur, both as a player in 1967 and as manager in 1991.  He has been appointed Technical Advisor of non-league Wembley FC to mentor the team’s manager Ian Bates.

Terry Venables comments,

“Managing, coaching and teaching football has been an essential part of my life for over 30 years. This opportunity to share my knowledge of decades with an eager group of players and coaches was too important to turn down. If they are willing to learn, I am willing to teach. Grassroots football is essential for the lifeblood of the professional game and if I can leave Wembley FC in a better position than I found it then it will be a job well done. It is early days but the signs are encouraging.”

With an impressive CV that has seen ‘El Tel’ manage at the highest level, Budweiser and Wembley FC are convinced he is the right man to help guide the team to success in the 2012/13 season. Speaking at his first club meeting this week, the new Technical Advisor added that he’s as hungry as ever to win and take the club forward.

Wembley FC’s motto, A Posse Ad Esse, ‘From Possibility to Reality’, echoes the club’s ambitions and manager Ian Bates is optimistic about the squad’s prospects for the season saying,

“This is a tremendous opportunity for Wembley FC. To have a football legend like Terry Venables mentor not just me, but the whole club is a dream come true. I believe that our passion combined with his expertise will propel the club to new levels. Terry’s arrival has brought extra magic to this already fantastic experience for the club and we’re looking forward to the journey.”

Iain Newell, Budweiser’s UK Marketing Director, added:

“We believe that the best way to champion The FA Cup is to celebrate its uniqueness from the grassroots up helping to create unexpected moments and real anticipation for what may come.  We’re pleased to be able to support Wembley FC as they strive to achieve their dreams and we think their story will really resonate with FA Cup fans regardless of which team they support.”

To stay in touch with Wembley FC and their progress with Budweiser follow them on Twitter @WembleyFC

For more information on The FA Cup with Budweiser visit www.Facebook.com/BudweiserUK

www.drinkaware.co.uk

 - Ends -

For more information, images and to request an interview please contact the Budweiser press office at Mischief PR on 020 3128 6600 or email budweiser@mischiefpr.com

Notes to Editors

About Budweiser’s association with football

Budweiser and its parent company Anheuser-Busch InBev (AB InBev) has  a vast heritage in football including partnerships with the FIFA World Cup, the Copa América, a number of local leagues, tournaments across the world and, of course, The FA Cup.

About Wembley FC

Wembley FC was formed in 1946 and are part of the Combined Counties League playing their home games at Vale Farm – famously the training ground of England’s 1966 World Cup winning team.

Brussels: Anheuser-Busch InBev (Euronext: ABI) (NYSE: BUD) today announced its progress toward achieving a set of aggressive three-year global environmental goals set in 2009 as part of its Better World commitment. Core among these goals is a leading-edge water-usage target of 3.5 hectoliters of water for each hectoliter of production by the end of 2012. In 2011, the company’s average water use was 3.71 hectoliters per hectoliter of production, which represents an 8.2% reduction versus 2010, and a 13.7% reduction against its 2009 baseline or of the equivalent of some 9,000 Olympic-sized swimming pools1. The company is on track to reach the savings it committed to achieving by the end of 2012.

As part of its environmental efforts, AB InBev aims to meet its ambitious global goals to reduce energy use, reduce carbon dioxide emissions and increase its recycling rate:

• AB InBev is well on its way to achieving its ambitious goal of reducing its energy use per hectoliter of production by 10% by the end of 2012. In 2011, the company achieved a 5.2% decrease in energy use on a per hectoliter basis (megajoules per hectoliter), representing an 8.7% overall decrease compared to 2009, its baseline year.
• The company also cut its greenhouse gas emissions per hectoliter of production by 5% in 2011, which represents a total reduction of 11.5% since 2009. Therefore, not only has AB InBev achieved its goal of reducing CO2 emissions per hectoliter of production by 10%, it did it one year ahead of schedule.
• Finally, the company is closing in on meeting its goal of a 99% recycling rate – it reached 98.2% in 2011 – by continuing to eliminate material losses, improve packaging efficiencies and determine cost-effective alternative uses for raw materials and byproducts.

Brussels, 8 March 2012 – 1/25

Except where otherwise stated, the comments below are based on organic growth figures and refer to FY11 and 4Q11 the same periods of last year. For important disclaimers please refer to pages 2/3.

HIGHLIGHTS

• Revenue growth: Revenue grew 4.6% in FY11 and 5.7% in 4Q11, with revenue per hl improving 5.0% in FY11 and 6.7% in 4Q11. On a constant geographic basis (i.e. eliminating the impact of faster growth in countries with lower revenue per hl) revenue per hl grew 5.8% in FY11 and 7.2% in 4Q11, reflecting selective price increases taken in 4Q11, in anticipation of higher commodity costs in 2012

• Volume performance: Total volumes in FY11 decreased 0.2%, with own beer volumes decreasing 0.1% and non-beer volumes growing 1.5%. Third party volumes decreased 29.5% due to the termination of legacy commercial products contracts in Western Europe. In 4Q11, total volumes declined 0.6%, with own beer volumes decreasing 0.3% and nonbeer volumes growing 0.7%

• Focus Brands: In FY11, our three global brands of Budweiser, Stella Artois and Beck’s grew by 3.3%. Total Focus Brand volumes grew by 0.8%, led by Quilmes in Argentina, Antarctica in Brazil, Budweiser and Harbin in China and Bud in Russia

• Market share: In FY11, market share was ahead of last year in Argentina, China, Germany, Belgium and Ukraine, down in the UK and slightly lower in Canada and Russia. In Brazil, share for the year declined but was still the second highest in ten years. In the United States, share contraction was concentrated in our sub-premium brands, while our Focus Brands performed well in line with our brand strategies

• Cost of Sales: Cost of Sales (CoS) increased 1.6% in FY11, or 1.7% per hl. In 4Q11, CoS increased by 0.1%, or 0.8% per hl. On a constant geographic basis, CoS per hl increased 2.7% in FY11 and 1.7% in 4Q11

• EBITDA: In FY11, normalized EBITDA grew 10.7% in nominal terms and 7.7% organically to 15 357 million USD, with EBITDA margin expanding by 113 bp to 39.3%. In 4Q11, EBITDA rose 8.8% in nominal terms and 12.2% organically to 4 237 million USD with a margin of 42.9%, an organic improvement of 251 bp

• Net finance costs of 357 million USD in 4Q11 include net interest expenses of 496 million USD, accretion expenses of 61 million USD, and gains in other financial results of 200 million USD from derivative contracts related to our share-based payment programs

• Profit: Normalized profit attributable to equity holders of AB InBev grew 28.0% in nominal terms to 6 449 million USD in FY11 from 5 040 million USD in FY10, and by 60.7% in nominal terms to 1 959 million USD in 4Q11 from 1 219 million USD in 4Q10

• Earnings per share (EPS): Normalized EPS grew 27.4% to 4.04 USD in FY11 from 3.17 USD in FY10. 4Q11 normalized EPS grew 59.7% to 1.23 USD from 0.77 USD in 4Q10

• Cash flow: Cash flow from operating activities increased 26% on a nominal basis, to 12 486 million USD in FY11 from 9 905 million USD in FY10

• Net debt: Our net debt as of 31 December 2011 was 34.7 billion USD, a decrease of 5.0 billion USD from 31 December 2010, for a net debt to normalized EBITDA ratio of 2.26x versus 2.86x at the end of 2010

• Dividend: The AB InBev Board proposes a dividend of 1.20 EUR per share, subject to shareholder approval. If approved, the shares will trade ex-coupon as of 27 April 2012 and dividends will be payable as from 3 May 2012. The record date will be 2 May 2012

• 2011 Financial Report: For the full results report, please visit: http://www.ab-inbev.com/press_releases/20120308_1_e.pdf

The enclosed information constitutes regulated information as defined in the Belgian Royal Decree of 14 November 2007 regarding the duties of issuers of financial instruments which have been admitted for trading on a regulated market.

ENDS

 For more information please contact:

Verity Williams

020 7842 0134

Verity.williams@portland-communications.com

or

Hannah Robinson

020 822 0754

Hannah.robinson@portland-communications.com

This week sees the launch of Stella Artois’ new outdoor advertising campaign, which focuses on the quality, heritage and craftsmanship behind the UK’s best selling premium beer brand.

These latest adverts celebrate Stella Artois’ rich brewing heritage, the dedication and craft of its Master Brewers and the iconic Chalice.

To reflect the history behind the famous beer, the campaign will focus on the 600 years of Belgian brewing heritage in the creative strap lines, emphasising the brand’s dedication to the simple, original techniques that deliver Stella Artois’ unique bitter taste. The campaign will also continue to drive awareness of Stella Artois’ signature icon, the Chalice, by making it the key image across all of its adverts.

Stella Artois’ national campaign will appear on key sites, including roadside, underground, national rail and city centre digital screens as well as appearing in key men’s lifestyle media.

James Watson, Marketing Director, Stella Artois Western Europe, commented: “Stella Artois has a rich advertising history and so it’s extremely important for us to continue that tradition. Our latest set of adverts leverage the heritage of Stella Artois, both as an experienced brewer and as a traditional Belgian brand, which combined reflects the high quality of our product. Similarly, the image of the chalice also encapsulates the sleek and sophisticated nature of Stella Artoisand its products, supporting our position as a premium lager brand. It is this simplicity, along with the strategic placement of the adverts that will ultimately drive the success of the campaign.”

-ENDS-

For further information contact:

Laura Hinchelwood at Threepipe Communications

Tel: 0207 632 4800

Email: laura.hinchelwood@threepipe.co.uk